- We think women are better when we put our minds together. That’s why we think it’s best to find other women like you to collaborate with. We’ve matched you with some people whose disciplines complement yours, who have similar experience to yours, live close to you and may even like some of the same things you do. So go ahead and get to know each other. Simply message a user and see whether they're available. It’s a little like dating, but mostly only the fun parts.
Launch of the 1st badass ping pong sportswear brand
Video Contest: Concept and script a branded film and photo shoot for the launch of Thompson Punke.
Client choice
Closed
Project brief
Concept and script a branded film and photo shoot for the launch of Thompson Punke.
Background
Thompson Punke launching this fall is the only cool sportswear/clothing brand with its roots in ping pong. Other sportswear have started based on sports like running, soccer, football, tennis, etc. We have decided to start with the focus on what makes ping pong such a popular sport (see ‘Key insight’) and cater for those who play it.
Project definition
Main Objective
To create and script a video that will help launch the brand. The primary goal is to get across the feel of the brand and only a little bit of product detail, mainly t-shirts for now. And badass enough to be something that people will share on YouTube and get talked about.
While filming the video, we plan to do a photo shoot for our upcoming website and press promotion materials. Ideas will be needed for the shoot.
The video will live on the website.
Key Insight
Ping Pong doesn’t need to be nerdy anymore. A huge amount of cool people now play ping pong. Look at any cool film, photo shoot, creative office out there and you’ll find a ping pong table with players in action. This is a trend that has been growing exponentially over the last four or five years.
Audience specifics
- Ping pong players. Whether they are professionals players or not. Shipping will be limited to US during launch but worldwide later.
- Whether they are training for a tournament or having a game in the back yard with friends, they are people who appreciate a strong brand that stands for fun.
- First collection will be for men but we will do a women's collection soon.
- Ping Pong players are any age. It’s not about age it’s about attitude.
- We are anti-jock, anti-steroids, anti-jersey-shore body builders.
Rewards
- Community Choice: $2,000 in total (1st: $1,200; 2nd: $800)
- Client Choice: Earn $3,000 budget to produce the script plus $300 worth of limited edition collection.
Tonality
- Raw energy
- No bullshit
- Humorous
Inspiration
- Pictures: "Locals Only: California Skateboarding 1975-1978" – the attitude of the kids is perfect
- Film: Dogtown and Z boys. Dazed and Confused. Kids.
- TV: Skins. Breaking Bad. Rob Drydek. Shows on MTV.
- Music: LCD Soundsystem. Led Zeppelin. Nirvana.
Mandatory requirements
- A story-board with an indication of proposed visual treatment.
- A badass script for a branded content film (brand 70%, product 30%).
- The video’s ideal length should be around 2 minutes.
- Ideas for a (fashion) shoot that would highlight certain images and products during the film.
- You as a talent need to be able to produce the film IF your submission is chosen by the client.
-
Note: It is up to you how you want to produce it - there's plenty of options:
- You can use a Flip camera and we’ll supply the models, etc.
- You may decide that you don’t want to film it at all. You can do it all in After Effects or Flash.
- Don’t have a camera or the software skills? Think of bringing in a friend to help you. It’ll be your reward money, and you can choose to share it.
michelle
EliciaBG
Kate
Kate
EliciaBG
Thanks!!
nsonne project guide
Can't wait to see everyone's ideas!
spagetti_07
nsonne project guide
nsonne project guide
I added a couple of pics to the download material, check it out!
nsonne project guide
In case you haven't seen the latest blogpost - we're having a get-to-together with the client at Spin next week - Thursday 7-9PM, 304 Park Avenue South.
Hope to see you there!
ratzfatz
nsonne project guide
we extended the deadline - 13 days left for submissions from now on. Still plenty of time to come up with ground breaking ideas - just make sure to submit as early as possible to benefit from the crowd's feedback!
We also clarified the client requirement - of course we don't expect Hollywood to happen here - use a Flip Camera, do it in After Effects/Flash or bring along friends with camera skills - up to you, no pressure, just think about seeing your napkin sketch realized in a movie on Thompson Punke's website...
Looking forward to seeing your ideas!
nsonne project guide
Change of plan - We're meeting at Fat Cat - that's 75 Christopher at 7th Ave.
Looking forward to seeing you there!
drflexmatrix
nsonne project guide