Thompson Punke launching this fall is the only cool sportswear/clothing brand with its roots in ping pong. Other sportswear have started based on sports like running, soccer, football, tennis, etc. We have decided to start with the focus on what makes ping pong such a popular sport (see ‘Key insight’) and cater for those who play it.

Main Objective

To create and script a video that will help launch the brand. The primary goal is to get across the feel of the brand and only a little bit of product detail, mainly t-shirts for now. And badass enough to be something that people will share on YouTube and get talked about.

While filming the video, we plan to do a photo shoot for our upcoming website and press promotion materials. Ideas will be needed for the shoot.

The video will live on the website.

Key Insight

Ping Pong doesn’t need to be nerdy anymore. A huge amount of cool people now play ping pong. Look at any cool film, photo shoot, creative office out there and you’ll find a ping pong table with players in action. This is a trend that has been growing exponentially over the last four or five years.

• Ping pong players. Whether they are professionals players or not. Shipping will be limited to US during launch but worldwide later.
• Whether they are training for a tournament or having a game in the back yard with friends, they are people who appreciate a strong brand that stands for fun.
• First collection will be for men but we will do a women's collection soon.
• Ping Pong players are any age. It’s not about age it’s about attitude.
• We are anti-jock, anti-steroids, anti-jersey-shore body builders.

Rewards

• Community Choice: $2,000 in total (1st: $1,200; 2nd: $800)
• Client Choice: Earn $3,000 budget to produce the script plus $300 worth of limited edition collection.

• A story-board with an indication of proposed visual treatment.
• A badass script for a branded content film (brand 70%, product 30%).
• The video’s ideal length should be around 2 minutes.
• Ideas for a (fashion) shoot that would highlight certain images and products during the film.
• You as a talent need to be able to produce the film IF your submission is chosen by the client. 
• Note: It is up to you how you want to produce it - there's plenty of options:
  • You can use a Flip camera and we’ll supply the models, etc.
  • You may decide that you don’t want to film it at all. You can do it all in After Effects or Flash. 
  • Don’t have a camera or the software skills? Think of bringing in a friend to help you. It’ll be your reward money, and you can choose to share it.

The following links provide logos, design guidelines and other material related to the project

• PDF with designs that will go on the t-shirts so you can get a feel for the brand and its attitude

• Logo

• Badass

• Cho

• Drinks

• Finger

• YuCho