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Re-design for authority, honesty and insight.
Web Design: Create a modern look for www.digidaydaily, the authority on digital media, marketing and advertising.
$2,0001st place
$1,000 Client choice
Closed
Announced
Submission period (35 Days)
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The bright side of groupthink
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Project guide
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Latest ideas in this project
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Project brief
Create a modern look for www.digidaydaily, the authority on digital media, marketing and advertising.
Background
Digiday is a media company and community for professionals who work in the digital media, marketing and advertising industry. Their mission is to connect the industry with insightful analysis and perspective, as well as each other. They provide key insights and information through their online publications and conferences that cover the changes, trends -- and why they matter. The focus is on *quality*, not quantity, and *honesty* instead of spin. They cover the industry with an expertise, depth and tone readers won't find anywhere else. The entire team at Digiday is driven to produce the highest quality publications, conferences, events, and resources for the industry.
The Digiday website is their content hub featuring commentary and analysis from leading minds in the digital content business. They cover the top stories in online publishing and marketing, with a focus on content monetization, interactive ad campaigns, mobile and social media. Their content resides in five key categories that their readers navigate through: Social, Data, Mobile, Local, Video and Publishing.
To sum it up, it is where digital content, commerce and innovation collide.
They also support their website with three email newsletters: Digiday: Daily, Digiday: Mobile, and Digiday: Data.
In September, they will broaden their coverage to Asia, along with an email newsletter dedicated to developments in the region.
Their conferences include: Digiday: On Media, Digiday: On Video, Digiday: Target, Digiday: Apps, Digiday: Local, Digiday: Mobile, The Data Management Summit. Their awards programs are The Sammy Awards (social), Mobis (mobile), Diva (video) and DPAC (publishing).
Project definition
Main Objective
Design site page templates that is modern, clean, open and easy to navigate.
Key Insight
The best industry professionals don't get their digital opinion from the New York Times. They need to be ahead of the curve and know about things way before it becomes mass. For technology, they go to places like Mashable and TechCrunch. For everything else they go to Digiday.
Measures of Success
Access to content is easy and seamless, makes their readers feel like there is plenty on the page and wanting more.
Audience specifics
They are publishing, technology, agency and brand executives, and they come to Digiday Daily to gain actionable insights into the big issues affecting content creation, monetization and marketing.
Inspiration
New Yorker – clean and crisp, use of imagery alongside text
brandchannel – authoritative but accessible
Method – visual way of doing news
Good – good use of top and side navigation (for sections and subsections)
Mandatory requirements
Three template page designs that can be built in WordPress. They are
- Homepage
- Category landing page (e.g. Social, Mobile, Data)
- Article page
For the homepage and category landing page, we need to include the
following:
- Logo
- Newsletter sign-up box
- Search box
- Social media links (linkedin, facebook, twitter)
- Facebook connect area
- Navigation consisting of 7 links: home, social, data, mobile, local, video, publishing, and events.
- Hygiene links at the bottom of the page (e.g. About, Contact, etc)
- Spaces for banner advertising – one leaderboard banner and one MPU
- Space for highlight feature with image
- 4 top features - no image (but you can suggest to use images) with clear signposting for the section they belong to Digiday tv
- Upcoming events
- Most popular this week
- View points, 5Q and Hypebusters - with clear signposting for the section they belong to
For the article page, we need to include the following:
- Logo
- Newsletter sign-up box
- Search box
- Social media links (linkedin, facebook, twitter)
- Facebook connect area
- Navigation consisting of 7 links: home, social, data, mobile, local, video, publishing, and events.
- Hygiene links at the bottom of the page (e.g., About, Contact, etc)
- Spaces for banner advertising – one leaderboard banner and one MPU
- Placement copy and image
Note: although all the content above needs to be on the relevant pages, what takes priority and what goes where is up to you. You don't need to follow the same layout as the current site.
Designs must be submitted as PSDs, with clearly marked layers.
Download material
The following links provide logos, design guidelines and other material related to the project
nsonne project guide
whenever you have any questions on the briefing, please just leave a comment here ad I will answer asap!
There have been doubts if we asked you to build the sites (in wordpress) already - NO, OF COURSE NOT! All we're asking you is to design us the site templates :)
Good luck and hoping to see the first submissions very soon!
nsonne project guide
Just to give you a heads up - I will be away for the next 2 weeks, but my colleague Cassandra (CCappello) will take good care of all your questions.
See you soon,
Nathalie
CrystalRose
nsonne project guide
I'm back from my vacation but as Cassandra has been supporting you that well, we'll have her guide you for the remaining days as well.
Just wanted to give you a little reminder to please rate each other ideas - it's important feedback for everyone, motivates to improve ideas or hints towards finding another approach, and in the end it's crucial for making this co-creation process work. So please - don't be shy, rate ;) !
ccappello
Remember to vote after 6pm tonight on everyones work in the contest! : ) Everything is looking good, thank you to all who submitted.