Heads up: We extended the submission deadline by one week - you now have until Dec 12, 6PM EST to submit ideas.

Ann Daniels is a record breaking polar explorer with an incredible story.

After having triplets, she answered an ad in the newspaper looking for inexperienced people to walk to the North Pole. Ann, who was not into action sports, always lived in the city and never set foot at a gym before, decided to take on the challenge. And guess what? She trained hard on Devon’s moors in England and earned her shot at making history.

This saw her become part of the first all women’s expedition to walk in relay to the North Pole.

In 2000 she and four others walked across Antarctica to the South Pole. 

And in 2002, Ann returned to the Arctic, put together and took part in an all the way expedition to the North pole to become the first female team in the world to walk to both poles. Temperatures as low as -50º for the first 26 days severely hampered progress and success looked doubtful from the start. Ann and her team were hit by three storms that were so severe that they were unable to erect their tent and had to huddle together for 3 days, surviving with little food and water.  They suffered frostbite, back problems and carbon monoxide poisoning whilst having to carry sledges weighing over 140 lbs. Despite these setbacks, Ann and her fellow team mates achieved their goal and reached the pole triumphantly.

Since then, Ann has become one of Britain’s leading female explorers and is among the very few people in the world who have walked to both the North and South Geographical poles.  She is a Polar Guide and has led 3 major scientific expeditions on the Arctic Ocean working with scientists to better understand the problems facing the fragile Arctic Ocean.  Her achievements have been recognized by many bodies including the Guinness book of records, The Pride of Britain Awards and Women of the Year Awards.

Even with all those achievements, she wants a bigger challenge: to be the first woman to trek to the North Pole solo. 

During the expedition she hopes to highlight in a dynamic way what is happening to this fragile place on earth and how it effects the rest of the world.  She will also run a program that schools can use for educational purposes.

Ann wants commence her expedition as the first woman to the North Pole in February 2012. But only if she is able to secure the funding in the next couple of months.

This will be a genuine world first and here’s where you come in:  In order to get the exposure - and funding - she needs, the homepage of her site anndaniels.com has to be redesigned.

Main Objective

To re-design the homepage template of AnnDaniels.com in order to make it more dynamic and help Ann get the funding she needs for her next solo expedition. 

Key Insight

The current homepage is not a true reflection of how dynamic Ann Daniels is as a person. Ann needs your help to make a lasting and powerful first impression to sponsors as well as the general public. 

• Sponsors (mainly blue-chip corporations)
• Companies who want to hire her as a speaker
• The general public who would be interested in finding out about Ann’s superb story and donating to her efforts. 

• Raw energy
• Inspiring
• Fearless, courageous

Inspiration

• Redesign the HOMEPAGE to make it more dynamic. By dynamic we mean that the HOMEPAGE should tell people all the latest things that Ann is up to, so:

1. Add news, videos, photo and twitter feeds. 
2. Add social media links to FB and Twitter. 
3. Add a DONATION button where people can donate through PayPal. 
4. Add ability for people to like and comment on things.

• The HOMEPAGE logo at the top should say 'Polar explorer' and not 'motivational speaker'.
• Keep with existing color palette of black, white and red.
• The page redesign needs to work harmoniously with the remaining pages (e.g., about, expedition, speaker and contact).
• The navigation should be left untouched.
• The newly designed pages will be developed in WordPress.
• The same redesign for homepage will be used for the MEDIA page as this also needs to be more dynamic. You just need to do one page design, however, if you’re psyched, you can replicate the HOMEPAGE design on the MEDIA page and add logos of all the places that Ann has appeared.
• Make sure that you’ve incorporated your name into the homepage as credit for the design.

The following links provide logos, design guidelines and other material related to the project

• Ann Daniels Bio 2011

• Ann Daniels Logo

• Ann Daniels Mandatories

• Awards

• Ann Daniels solo_Nov 2011

• AnnDaniels_just photos